More evenly distributed - Future of corporate wellness

The concept of workplace wellness has evolved significantly since its ancient origins, gaining particular traction in the late 20th century with influential works like Halbert Dunn's "High Level Wellness" and John Travis's wellness framework. As healthcare responsibility shifted from the government to businesses, companies began prioritising employee wellness, exemplified by Johnson & Johnson's pioneering "Live for Life" program in 1979. The wellness industry has since grown to a $4.5 trillion valuation, with over a third of employers now offering comprehensive wellness programs.

However, recent research indicates that many traditional workplace wellness offerings, such as yoga classes and stress management training, do not effectively enhance employee wellbeing. A study of over 46,000 employees found that only volunteering or charity work positively impacted wellbeing, while some programs had negative effects. Experts suggest organisations should prioritise core practices that foster a supportive work environment, such as improving pay, providing secure contracts, allowing schedule flexibility, and offering upskilling opportunities.

So, a shift towards more holistic and personalised wellness initiatives is emerging. Companies are focusing on comprehensive programs that address physical, mental, emotional, and social health through offerings like meditation, counselling, and stress management workshops. Personalised health assessments utilising AI and data analytics are gaining traction, allowing wellness plans to be tailored to individual employee needs and goals.

Technology is playing an increasingly central role in delivering accessible, user-friendly wellness resources to employees, especially with the rise of remote and hybrid work. Comprehensive digital wellness platforms are becoming the norm, centralising offerings like healthy recipes, mindfulness exercises, and coaching. Gamified challenges promote engagement and community, while AI integration holds promise for further enhancing personalisation.

A notable development is the increasing use of GLP-1 drugs like Ozempic for weight loss among employees. Corporate wellness programs are beginning to support GLP-1 use by providing complementary fitness guidance from personal trainers, who can help drive sustainable behaviour change. This represents a powerful combination, empowering employees to achieve weight loss goals and cultivate lifelong healthy habits.

The future of corporate wellness lies in evidence-based, holistic programs that leverage technology to deliver personalised interventions and demonstrate real impact on employee health, and therefore to business outcomes. By investing in innovative, employee-centric initiatives, companies can create thriving cultures of wellbeing that benefit individuals and organisations alike.

Consider these strategic insights:

  • Partner with GLP-1 Providers: Collaborate with local healthcare providers to offer subsidised access to GLP-1 drugs like Ozempic, paired with personalised fitness coaching, to help employees achieve sustainable weight loss and improve overall health.
  • Implement Volunteer Time-Off: Introduce a paid volunteer time-off policy, allowing employees to dedicate work hours to charitable causes they care about, as research shows this can significantly boost wellbeing and engagement.
  • Launch a Wellness Sabbatical Program: Offer tenured employees the opportunity to take an extended paid sabbatical focused on personal wellness goals, such as pursuing a fitness challenge or attending a mindfulness retreat, to rejuvenate and return to work with renewed energy and focus.
  • Create a Wellness Rewards System: Develop a points-based rewards program that incentivises participation in wellness activities, with points redeemable for high-value prizes like additional paid time off, wellness retreats, or personalised health coaching sessions.

Signals from the future:

Emerging trends that are likely to drive changes to the way we live, work and do business.

Deep strategy:

Longer form articles rich with insights:

  • How to Set Transformation Targets That Actually Drive Change - Harvard Business Review - Transformative initiatives often fail due to ineffective target setting. Success lies in absolute targets, diverse metrics, budget monitoring, and a shifted leadership mindset.
  • Constructing Creative Strategy - Strategic Thinking Institute - Fostering innovation through original ideas, virtual mentors, and validated strategies can enhance strategic planning for businesses seeking a competitive edge.
  • Building an engineering culture and resilient technology - McKinsey - Key insight: Cultivating an engineering culture, prioritising developer experience, data-driven decisions, and enhancing IT resiliency drive business success and innovation.

Business at the point of impact:

Emerging issues and technology trends can change the way we work and do business.

Portage logo
Ready to apply futures thinking and strategic foresight to your biggest challenges? Introducing a strategy design platform that brings over 150 trends, scenario generation, visual strategy boards, combined with finely tuned AI assistants to help guide you through the process.
Read more like this
Build your futures thinking capabilities

More insights: