More evenly distributed - The changing world order and what it means for businesses

The current world order shaped by American hegemony in the post-World War II era is entering a period of drastic transformation and upheaval. The rise of China as an economic and geopolitical power is challenging the long-standing American-led global order. At the same time, the COVID-19 pandemic and Russia-Ukraine conflict have accelerated the restructuring of the international landscape, further weakening US influence and ushering in a more multipolar world. The potential of a second term of President Trump might mean even more isolationist policies and withdrawals from the security guarantees that underpinned much of the global stability enjoyed over the past 70 years.

Going forward, geopolitical rivalry between great powers like the US and China is likely to intensify. Regional alliances will gain more importance as countries seek to balance against competing superpowers. Technological innovation, especially in AI and digital technologies, will also reshape the global balance of power. Whichever countries master and harness emerging technologies may gain an outsized advantage.

However, the shifting world order also brings risks of greater instability and conflict if not managed properly. Existing global governance institutions are struggling to adapt and maintain legitimacy. Economic decoupling and the fragmentation of trade and financial flows could damage global prosperity. Managing US-China strategic competition and avoiding direct confrontation will be critical.

For businesses, this changing geopolitical environment will require careful navigation and risk mitigation strategies. Supply chains may need to be restructured and diversified to reduce vulnerabilities. Geopolitical tensions could disrupt access to key markets. Companies will need to monitor and plan for a range of political risk scenarios in their international operations.

At the same time, the shifting world order may open up new opportunities. The rise of emerging markets, regional trade blocs, and an expanding global middle class signal areas for potential growth. Flexible partnerships and alliances, including between developed and developing nations, could unlock untapped economic potential. Harnessing next-generation digital technologies and green energy solutions could provide a competitive edge.

Ultimately, while the changing world order presents many challenges and uncertainties, businesses that are proactive, adaptive and forward-thinking in their strategies can be well-positioned to thrive in the global landscape of the future. This will require a careful balance of mitigating downside risks and capturing upside opportunities in an increasingly complex and multipolar world.

Consider these strategic insights:

  • Diversify supply chains across Asia-Pacific: Identify and build relationships with suppliers in emerging markets like Vietnam, Indonesia, and India to reduce overreliance on China and mitigate geopolitical risks.
  • Explore niche opportunities in green tech: Develop expertise and solutions in renewable energy, sustainable agriculture, or clean water to tap into growing demand in developing countries seeking to balance growth with environmental concerns.
  • Leverage Australia's multicultural workforce: Hire and train employees with diverse language skills and cultural knowledge to better navigate and build bridges with key markets and partners in a multipolar world.
  • Invest in predictive analytics and scenario planning: Use AI and data analytics tools to monitor geopolitical trends, assess risks, and model potential disruptions to operations and sales in order to adapt strategies proactively.

Signals from the future:

Emerging trends that are likely to drive changes to the way we live, work and do business.

Deep strategy:

Longer form articles rich with insights:

  • Three Questions to Ask About Your Digital Strategy - MIT Sloan Management Review - Key Insight: The decision between disruptive innovation and adapting to digital technology profoundly impacts organisational success and industry positioning.
  • McKinsey technology trends outlook 2024 - McKinsey - Tech trends drive investment with generative AI emerging, while talent shortage impacts growth in high-tech fields. Companies must adapt to attract and retain skilled professionals.
  • 6 Ways to Bring Strategy into Your Work Every Day - Harvard Business Review - Mastering small daily decisions leads to greater strategic clarity, determination, and success for business leaders facing obstacles in pursuing strategic goals.

Business at the point of impact:

Emerging issues and technology trends can change the way we work and do business.

  • The Risks of Botshit - Harvard Business Review - Inaccurate chatbot content, or "botshit," poses risks such as reputational damage, legal liability, and economic losses. Businesses must prioritise response accuracy to benefit from chatbot tools.
  • We Cannot Cede Control of Weapons to Artificial Intelligence - Scientific American - Urgent call for international regulations to prevent autonomous weapons from making life-or-death decisions in warfare, stressing the need for immediate legislative action.
  • Article from www.science.org - Enhancing user experience by enabling JavaScript and cookies improves website functionality and content accessibility.
  • Will AI Help or Hurt Sustainability? Yes - MIT Sloan Management Review - This could obviously be a book-length discussion, but let me focus on four big categories of impact — AI’s upside for helping on climate change and sustainability, its rising energy demands, the dangers of AI-enhanced misinformation, and its impact on people’s livelihoods — and provide a snapshot of where we are right now. Thanks to AI tools, we should see dramatic improvements in the management of our biggest systems: climate and emissions, energy and the grid, transportation, water, food and agriculture, buildings and cities, and more.

Portage logo
Ready to apply futures thinking and strategic foresight to your biggest challenges? Introducing a strategy design platform that brings over 150 trends, scenario generation, visual strategy boards, combined with finely tuned AI assistants to help guide you through the process.
Read more like this
Build your futures thinking capabilities

More insights: