More Evenly Distributed
December 15, 2023

More evenly distributed - Neurotechnology and the workplace

Signals from the future:

Emerging trends that are likely to drive changes to the way we live, work and do business.

Focus Issue:

Neurotechnology, a field that connects human brains to computers through devices with dry electrodes, is becoming more advanced and widely available. The global market for neurotech is growing at a compound annual rate of 12% and is expected to reach $21 billion by 2026. The implications of using neurotech devices in the workplace are vast and varied, with potential benefits and risks that companies must carefully balance.

Companies like InnerEye and Emotiv are leading the charge in the neurotech field, aiming to improve workers' abilities and happiness through brain-tracking wearables. The technology behind these devices, electroencephalography (EEG), has become more accessible to consumers due to advancements in artificial intelligence and the development of "dry" electrodes. However, the use of neurotechnology in the workplace raises ethical concerns about privacy, autonomy, and potential discrimination.

There's a growing emphasis on incorporating neuroscience into workplace wellness programs. Mental health programs that do not consider the science behind brain health may not be effective and could even be detrimental to employees. Modern neuroinformatics-based programs allow employees to measure and manage their own brain health using technology. For example, machine learning-based neurotechnology apps can recognize objective cues of distraction or stress and prompt employees to take a break. This helps prevent long-term impacts of chronic stress and overwork.

Interestingly, the Law Society of England and Wales has published a report discussing the potential use of neural technology in the legal profession. This technology could potentially be used to bill lawyers based on their attention rather than the number of hours worked. There are potential benefits to using neural attention monitoring, such as improving health and safety, preventing accidents, and enhancing performance in various fields. However, there are also concerns, such as increased surveillance and the potential use of performance-enhancing drugs.

On the flip side, the Information Commissioner's Office (ICO) in UK warns that emerging neurotechnologies pose a risk of discrimination if they are not developed and used correctly. Neurodivergent people are particularly at risk of discrimination from systems and databases trained on neuronormative patterns. The ICO is developing guidance for developers of neurotech to address these concerns and promote fair and inclusive use of the technology.

Finally, the use of neurotechnologies for surveillance in the workplace is a topic of increasing discussion. While these devices can enhance safety, they raise concerns about privacy and data validity. The lack of legal protections and power imbalance exacerbate these concerns. Essentially there are three key ethical issues: an increasing power imbalance in the employment relationship, a threat to employees' privacy, and the risk of neurodiscrimination. There certainly is further need to better understand this emerging technology, how it will impact workers, and what are we comfortable with as a society.

Consider these strategic insights:

  • Adopt Neurotech with Caution: While neurotechnology can potentially improve productivity and employee well-being, Australian businesses must navigate ethical considerations, balancing the benefits against risks related to privacy, autonomy, and discrimination.
  • Develop Inclusive Practices: To prevent discrimination, particularly against neurodivergent individuals, businesses should ensure neurotech is developed and applied in a way that accommodates diverse neurotypes and avoids bias in systems trained on neuronormative patterns.
  • Incorporate into Wellness Programs: Australian businesses should consider integrating neurotechnology into wellness programs thoughtfully, using neuroinformatics to create personalised, proactive support for brain health and to manage stress effectively.
  • Engage with Legal Frameworks: It's crucial for businesses to stay informed and involved in the development of international regulations and legal standards surrounding neurotech to protect workers' rights and establish clear boundaries for its use.
  • Prepare for Future Developments: As neurotechnology is poised to grow significantly, Australian businesses should be proactive in exploring its applications while preparing for the implications on billing practices, performance enhancement, and workplace surveillance.

Deep strategy:

Longer form articles rich with insights:

  • How the most recent AI wave affects jobs - LSE Business Review - AI is impacting creative occupations, leading to job displacement and concerns about biases. Education and upskilling are necessary to adapt and ensure diversity.
  • What matters most? Eight CEO priorities for 2024 - McKinsey & Company - Key Insight: McKinsey outlines eight priorities for CEOs in 2024, including scaling generative AI, rewiring organisations for digital transformation, and investing in the energy transition.

Business at the point of impact:

Emerging issues and technology trends can change the way we work and do business.

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